Entrepreneurs, if you don’t have a brand strategy, here are four reasons you could be leaving money on the table.

Spending on brand strategy can seem like a big investment at the time, especially versus hiring someone on an app like Upwork or Fiverr to create a $20 logo for you. But in most cases, a cheap logo will be just that, a cheap logo.

Think of it this way: What is your time worth? If I were only spending $20, I would not get much of your time, right? It’s the same thing here.

https://www.workitdaily.com/reasons-need-a-brand-strategy