Purpose-driven companies grow on average three times faster than their competitors and witness higher market share gains, all while achieving higher employee and customer satisfaction. So, why are only 24% of companies doing this?
It’s safe to say that traditional brand trust is declining. I would go even further to say that brand loyalty is waning as well. With supply chain issues and the various shortages of the past two years, people were forced to try brands they may not have otherwise tried had they not needed to. Do you want a different brand of toilet paper or none at all? In light of the ever-changing brand landscape and what I see as a pretty huge shift in consumer behavior, brands are going to have to work harder than ever to get and keep customers.