A logo is only as good as the recognition it provides, so if your logo looks outdated or unprofessional, customers will be turned off by what they see which isn’t good. Branding is all about consistency and repetition. It’s the reason why customers know what to expect from a brand, who it is, and what its values are.
If you’re not sure if your branding needs a refresh, consider these six signs:
Does Your Logo Work In Every Format?
The way we need logos to work for us has changed. They no longer only reside on a piece of packaging or storefront. Logos have to be flexible enough to be recognizable in all types of formats including everything from billboards to tiny social icons and mobile ads. Digital use also opens up possibilities that are harder to do in print like using lots of colors or gradients. Overly detailed logos that don’t scale down very well become unreadable in smaller formats. Good logos are flexible logos. Flexible logos have options and variations that work harmoniously for any scenario at practically any size.