Blog – Page 2 – My Website

July 2, 2022

I recently worked on a pro bono project for a friend, and it reminded me of a time early in my career and how lucky I was then to get such great advice from the more seasoned pros around me. Advice that ultimately saved me from some major pitfalls. I made mistakes here and there over the course of nearly 20 years of projects, but with each hiccup came a lesson. Here are some takeaways from my lessons learned and all that sage advice.

5 Ways Your Brand Can Connect Through Storytelling

June 28, 2022

Storytelling

Branding & Design

Client Experience

Brand storytelling is an integral part of a brand’s identity and the way to communicate its personality. It is the ability to tell stories about your brand that build trust, loyalty, and advocacy with your customers.

6 Signs Your Brand Needs An Upgrade

May 20, 2022

Brand Refresh

Branding & Design

Business Goals

A logo is only as good as the recognition it provides, so if your logo looks outdated or unprofessional, customers will be turned off by what they see which isn’t good. Branding is all about consistency and repetition. It’s the reason why customers know what to expect from a brand, who it is, and what its values are.

3 Steps To Strategically Aligned Business Giving

April 28, 2022

Branding & Design

Business Goals

Giving Strategy

There are tons of reasons for a business to want to give back in some way. In the past, businesses have chosen charities for tax breaks, credibility, or to be recognized as a “good corporate citizen.” While all these reasons are valid, and you may want to consider them when choosing a charity, the best option is a strategic choice. This can be an opportunity to do more than just give money or write checks: it can be an opportunity to get closer with your audience while making an impact on something that matters greatly to you.

Win Hearts And Wallets With Purpose

March 28, 2022

Branding & Design

Business Goals

Giving Strategy

If your company doesn’t already have a giving strategy, you are late to the party. But not to worry, here are a few reasons why you should give, and a bit about how to give.

Why You Need The One-Concept Method In Your Design Work

February 17, 2022

Branding & Design

Client Experience

Design Approach

Ages ago, when I first started at an agency, I learned a lot about working with clients on logos, mostly through trial and error. Once, after a client killed a perfectly good logo because he didn’t like the color green, I decided to always show the first round of logos only in black and white. Why? Because it allows the mark to speak for itself without bias or reliance on color. There were lots of those types of lessons when I first started. Quite frankly I am thankful for them; they have helped me hone a process for myself.

The Benefits Of Slowing Down

January 26, 2022

Branding & Design

Client Experience

In a world where everyone needs it now and wants to be there quickly, I choose to take the scenic route.

I was recently on a group call and one of the designers chirped that she churns out a new website for her clients every other day. I was blown away. Just floored. That is a LOT of work to get done in two workdays. And that included a logo! I have been doing this for quite a while and I started to wonder am I a dinosaur unable to keep up with kids fresh out of school? Is this where it is all headed? I had a lot of questions. What was she using to get all of this done so quickly? Are there new tools I just don’t know about yet? So. Many. Questions.

8 Design Trend Predictions For 2022

December 20, 2021

2022 Trends Color Design

It’s that time of year again people. We’ve nearly made it to the end of 2021. Whew, right? So, what is in store for 2022?

Pantone just released the 2022 Color of the Year: Very Peri. It’s a lovely purply-blue color. I have been spotting similar hues all over the place in recent months and even began using a similar shade on my website for a pop of color a few months ago. In addition to a more vibrant color palette for 2022, as far as design goes, I think we are in for some trends toward irreverence and fun.

4 Reasons Why Your Company Should Be Giving

November 22, 2021

Branding & Design

Business Goals

Giving Strategy

If your company doesn’t already have a giving strategy, you are late to the party. But not to worry, here are a few reasons why you should give, and a bit about how to give.

The Biggest Career Mistake You Can Make is Working Too Hard.

October 19, 2021

Burnout, Career Moves

For years now, I have seen hustle-culture being glorified, and it frustrates me. The idea of earning respect by overworking yourself isn’t healthy. It just isn’t. As a small business owner, I fully understand the word hustle. I grind daily. But as human beings, we have limits, so I suggest that we must be intentional with how we hustle.

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