ESPN wanted to make a Texas-sized statement to the sponsors of their College Football Playoff Sponsor Summit (CFPSS). The ask was to create a branded experience to excite attendees. We designed a branded experience that evoked hallmarks of a college football game. Sponsors walked through a larger-than-life football helmet on flooring marked to look like a playbook. The sponsor gifting area was a set of merchandized life-size football lockers. We branded the meeting space by covering artwork and sound panels in an auditorium with iconic college football game day imagery. No detail was left undone.
The design details were a major win for ESPN. The sponsors raved about the theme and over-the-top installation. And they remarked that they had “never seen anything like this.”