Lou and Grey, a division of Ann Taylor, asked us to create two activations to complement the launch of their athletic line, FORM. The activations needed to be socially sharable, engaging and drive the brand message that Lou & Grey FORM is soft, comfortable and made for her, from lounge to street.
We conceptualized and executed two kickball tournaments in the heart of New York and LA. To create buzz and excitement Lou & Grey partnered with key influencers including Krystal Bick, Jacey Duprie and Grasie Mercedes, to serve as team captains, as well as share the experience with their followers.