Sometimes a single activation just isn’t enough. So when Dallas-Fort Worth realtors’ association MetroTex wanted to create a year-long series of activations to celebrate 100 years in the area, we let the creativity flow. Highlights of the 12-month rollout included a breakfast with HGTV stars and authors, Drew and Jonathan Scott, aka the Property Brothers, a dinner collab with celebrity chef Dean Fearing and Outstanding in the Field, a company known for producing large-scale locally sourced al freso meals connecting people to the land and food-producers.

MetroTex called the series a hit, noting that the combined social media reach for the events alone was an impressive 650K.