A logo is only as good as the recognition it provides, so if your logo looks outdated or unprofessional, customers will be turned off by what they see which isn’t good. Branding is all about consistency and repetition. It’s the reason why customers know what to expect from a brand, who it is, and what its values are.

If you’re not sure if your branding needs a refresh, consider these six signs:

Brand Refresh, Branding & Design, Business Goals

May 20, 2022

6 Signs Your Brand Needs An Upgrade

Ages ago, when I first started at an agency, I learned a lot about working with clients on logos, mostly through trial and error. Once, after a client killed a perfectly good logo because he didn’t like the color green, I decided to always show the first round of logos only in black and white. Why? Because it allows the mark to speak for itself without bias or reliance on color. There were lots of those types of lessons when I first started. Quite frankly I am thankful for them; they have helped me hone a process for myself.

Branding & Design, Client Experience, Design Approach

February 17, 2022

Why You Need The One-Concept Method In Your Design Work

It’s that time of year again people. We’ve nearly made it to the end of 2021. Whew, right? So, what is in store for 2022?

Pantone just released the 2022 Color of the Year: Very Peri. It’s a lovely purply-blue color. I have been spotting similar hues all over the place in recent months and even began using a similar shade on my website for a pop of color a few months ago. In addition to a more vibrant color palette for 2022, as far as design goes, I think we are in for some trends toward irreverence and fun.

Here are my predictions for the world of design in 2022.

2022 Trends

December 20, 2021

8 Design Trend Predictions For 2022

You are the expert on your brand. You know it best, inside and out. So, then why do I need a branding expert? Because there is a difference between knowing your brand and your brand’s branding. HUGE. DIFFERENCE. So, while most brand designers will ask you questions and guide you on the brand strategy path, here are four tips to make the most out of your sessions.


June 11, 2019

You know your brand. We know branding.

Entrepreneurs, if you don’t have a brand strategy, here are four reasons you could be leaving money on the table.


May 9, 2019

Brand Strategy: 4 Reasons You Could Be Leaving Money On The Table