Every time I start a project, I get this tiny moment of panic. It doesn’t last long, but even now, after years in this business, I still notice that it happens.

It has a long and technical name, but in portfolio school, we just called it “fear of the blank page.” It’s that anxiety-inducing few moments right before getting started on something. I may have had 253 ideas buzzing around my head after a client meeting, and I am excited to get started on the project, but inevitably, and just for a short moment, this blank page panic happens when I sit down to get started.

You are the expert on your brand. You know it best, inside and out. So, then why do I need a branding expert? Because there is a difference between knowing your brand and your brand’s branding. HUGE. DIFFERENCE. So, while most brand designers will ask you questions and guide you on the brand strategy path, here are four tips to make the most out of your sessions.